Our cookie policy.
We use cookies to improve your experience on our site. Learn what they are, why we use them, and how to manage your preferences.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or phone) when you visit our website. They help us remember your preferences, keep you logged in, and understand how you use our site.
You control cookies through your browser settings. You can delete them, disable them, or choose which cookies to accept.
Types of Cookies We Use
Essential Cookies (Always On)
These are necessary for the site to function. They let us:
- Keep you logged into your account
- Process your shopping cart and checkout
- Remember your login session
- Detect and prevent fraud
You can't turn these off without breaking the site. They're not used for marketing.
Performance & Analytics Cookies (Opt-In)
These help us understand how you use our site so we can improve it:
- Google Analytics – tracks page views, bounce rates, user flow
- Heatmaps – shows which parts of pages get clicked
- Performance monitoring – tracks page load speed and errors
No personally identifying information is collected. Data is anonymous and aggregated.
Marketing & Advertising Cookies (Opt-In)
These let us show relevant products and ads:
- Product recommendations – "you viewed this, you might like this"
- Retargeting – ads following you across the web (from platforms like Google, Facebook)
- Conversion tracking – measuring if ads led to sales
These cookies do track your behaviour to personalise your experience and our marketing.
Third-Party Cookies
We work with trusted partners whose cookies may be set on our site:
- Google (Analytics, Ads)
- Facebook (Pixel, Retargeting)
- Shipping carriers (tracking your delivery)
Cookie Details
| Cookie Name | Provider | Type | Duration |
|---|---|---|---|
| session_id | Poorly Pet | Essential | Session (expires when browser closes) |
| cart_items | Poorly Pet | Essential | 30 days |
| _ga, _gat | Google Analytics | Analytics | 2 years |
| fbp | Marketing | 3 months | |
| cookie_consent | Poorly Pet | Essential | 1 year |
How to Manage Cookies
On Our Site
When you first visit, you'll see a cookie consent banner. You can:
- Accept all: Accept all cookies (essential, analytics, marketing)
- Reject marketing: Accept only essential and analytics
- Reject all: Accept only essential cookies (site won't function fully)
- Customise: Choose exactly which cookies you want
You can change your preference anytime by clicking the cookie settings link in our footer.
In Your Browser
You can manage cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Preferences → Privacy → Cookies
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy → Cookies
You can also use browser extensions like uBlock Origin or Privacy Badger to block cookies and trackers.
Opt Out of Retargeting
If you're seeing Poorly Pet ads everywhere you go, you can opt out:
- Google Ad Preferences – control what ads you see
- Facebook Ad Preferences – manage Facebook tracking
Your Rights
Under GDPR and UK data protection law:
- You must consent before we set non-essential cookies
- You can withdraw consent anytime
- You can request deletion of cookie data
- You have the right to access what cookies we've set
If you have concerns, contact us at hello@poorly-pet.com.
Do Not Track
If your browser has "Do Not Track" enabled, we'll respect that and won't set marketing or analytics cookies. However, essential cookies will still be set for the site to work.
International Users
If you're visiting from outside the UK or EU, some cookie consent requirements may not apply. However, we respect global privacy standards and give you the same controls regardless of location.
Changes to This Policy
We may update this policy if we add new cookies or services. We'll notify you of significant changes.