A diagnosis that changed everything
Marble’s IVDD diagnosis was overwhelming.
2021OUR STORY
Better days
start with the
right support.
We started Poorly Pet to help our own dog, Marble. Today we’re proud to be one of the UK’s leading pet health and recovery specialists.
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Marble
The reason it all started
OUR ORIGIN
It started with Marble.
At just 4 years old, our much-loved Dachshund, Marble, was diagnosed with IVDD.
We struggled to find clear guidance and trusted products that would truly help her recover and stay comfortable.
So we did the research, spoke to vets, tested everything we could find — and Poorly Pet was born.
The search for better support
We couldn’t find the right help, so we kept looking.
2021Learning, testing and helping
We tested products, spoke to vets and found what helped.
2022Poorly Pet was born
We launched Poorly Pet to help other dogs and their families.
2022From one dog’s diagnosis to thousands of better days.
10,000+
Happy dogs
98%
Positive feedback
25+
Expert brands
4.9/5
Average rating
OUR MISSION
Better support. Better wellbeing.
We make it simple to find vet-informed guidance and high-quality products that help dogs feel better, move better and live better.
Vet-informed everything
We work with vets to bring trusted advice and recommended solutions.
Quality you can trust
We carefully curate the most trusted products from expert brands.
Putting dogs first
Every decision we make is guided by what’s best for dogs and their wellbeing.
Honest and transparent
Clear information, real guidance and no unnecessary noise.
Always improving
We keep learning, listening and improving to support more dogs.
We’re here for the long run.
CURATED WITH CARE
25+ trusted brands. One shared goal.
We partner with leading brands across Europe, the UK and the US to bring you the highest quality products for all common dog conditions.
View all brands
Antinol
RAPID YuMOVE
ADVANCE Hilton
Pets VetriScience PawFlex LickiMat Pro Plan
Veterinary Diets Adaptil Yuup! +15
More brands
RAPID YuMOVE
ADVANCE Hilton
Pets VetriScience PawFlex LickiMat Pro Plan
Veterinary Diets Adaptil Yuup! +15
More brands
Working together for better outcomes
WORKING TOGETHER
Backed by vets. Chosen by pet parents.
We work closely with veterinary professionals to ensure the products and advice we recommend are safe, effective and make a real difference to dogs’ lives.
Learn more about our vet partnershipsVet-reviewed
All products are reviewed or recommended by vets.
Ongoing collaboration
We work with vets across the UK to keep growing standards.
Education first
We help pet parents make informed, confident choices.