POORLY10
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Vet-informed products
We started Poorly Pet after our own Dachshund, Marble, was diagnosed with IVDD. What we learned helping her recover became a simple mission — make the right support easy to find for every poorly pet.
In 2024, at just three years old, our much-loved Dachshund Marble was diagnosed with IVDD. We'd first noticed her dragging her back legs and losing her balance — and almost overnight we were learning words like "disc extrusion" and "crate rest".
We couldn't find the right help, so we kept looking. Late nights reading studies, forums and vet guidance taught us one thing: good products existed, but finding the right ones was far too hard.
We tested products, read everything we could and found what genuinely helped. With patience and a lot of careful monitoring, Marble's better days started to outnumber her bad ones — and we began sharing what we'd learned with other dog owners.
At the end of 2025, Joe and Lily founded Poorly Pet from home in Sandbach, Cheshire — one trusted place for vet-informed guidance, an AI Symptom Scanner and carefully curated products for recovery, comfort and everyday wellbeing. Built for Marble, here for every dog.
From one dog's diagnosis to thousands of better days.The Poorly Pet promise
We make it simple to find vet-informed guidance and high-quality products that help dogs feel better, move better and live better.
Our guidance and product picks are grounded in veterinary research and the conditions vets see most.
We carefully curate the most trusted products from expert brands.
Every decision we make is guided by what's best for dogs and their wellbeing.
Clear information, real guidance and no unnecessary noise.
We keep learning, listening and improving to support more dogs.
Dog health isn't a quick fix — we're with you for every stage of your dog's life.
Every product we stock exists because it would have helped Marble. Find the right support for your dog today — backed by our 30-day money-back guarantee.
